Please ensure Javascript is enabled for purposes of website accessibility

FAQ

GENERAL EXPECTATIONS

Every bride deserves the joy of remarkable moments, and that’s exactly what we create at Something New.

 

From the moment you walk in, you’ll be paired with your own expert bridal stylist who handles every detail, listens to your story, and helps you find the dress that makes you feel your most beautiful and confident.

 

Our appointments are fun, personal, and completely focused on you. We’re not just another dress shop. We’re an experience designed to celebrate who you are and the story that brought you here.

 

Ready to see the difference? Book your bridal appointment here.

Our bridal appointments are 1.5 hours long — plenty of time to relax, explore, and celebrate!

 

You’ll try on around 3–7 gowns with your personal stylist guiding you through every step. She’ll listen to what you love, learn about your vision, and help you discover what feels most like you.


Want a sneak peek of what it’s like? Click here for the store tour.

Just bring yourself — we’ll take care of the rest! 🤍

 

Here’s what we recommend:

 

Hair + Makeup: Come however you feel most confident! You don’t need a full glam session, but feeling put together helps you envision your wedding day look.

 

Undergarments: Our gowns have built-in structure and bra cups, so you don’t need Spanx or special bras unless you prefer them.

 

Shoes: Not required! Our pedestals show you the perfect length and shape.

 

Inspo Photos: Yes, please! Bring any styles you love — your stylist will help interpret and refine your vision.

 

Guests: Bring the people who matter most to you. Their reactions and love make this moment even more special.

 

Pro tip: Avoid heavy makeup (we want to keep every gown beautiful for the next bride!).

Absolutely! Follow us on Instagram for daily behind-the-scenes peeks and real bride moments, or take a virtual tour of the boutique.

DRESS + INVENTORY

Yes, absolutely — you’ll have beautiful options to try on in your size! 🤍

 

Our collection includes hundreds of gowns ranging from size 2–32, with new styles arriving frequently. Because we serve so many brides and sell directly from our collection, our inventory changes often, but your stylist will always make sure you have an amazing selection to try on.

 

We take fit and comfort seriously. Your stylist is an expert at clipping, styling, and helping you envision gowns that can be ordered up or down in size. And yes, you’ll find plenty of stunning, structured, high-quality gowns made for every body type.

 

✨ Call or message us anytime if you’d like to chat about what’s currently in our size range for the season!

We truly have something for everyone from clean and timeless to bold and modern.

 

Each gown in our collection is hand-selected by our owner, Mindi, with Colorado brides in mind. Our exclusive Something New Collection, designed and curated by Mindi herself and named Brooklyn Grace (after her daughter), features gowns you won’t find anywhere else.

 

We also carry a carefully chosen selection of designers such as Essense of Australia and Allure Bridals, ensuring we have an unforgettable variety, whether your style is minimalist, boho, romantic, couture, or color-loving.

 

Every gown in our store is fully lined, built with structure and support, and made to help you feel as incredible as you look.

 

A portion of every Brooklyn Grace sale supports the Something New Foundation — helping women in our community pursue their dreams.

 

Ready to find your dream dress? Book your bridal appointment.

Yes! We carry stunning gowns that meet a variety of needs — including modest designs, petite fits, and inclusive sizing.

 

If you’d like to make your gown uniquely yours, your stylist can guide you through customization options and connect you with our trusted local seamstress partners.

 

✨ Pro tip: For special or custom orders, plan ahead. Some designs can take 8–9 months to create, and the best seamstresses book up fast. Ordering early ensures you avoid rush fees and have plenty of time for alterations.

Not at all! That’s what your stylist is for. 

Whether you have an exact vision or no idea where to start, your stylist will guide you through the process and help you discover what makes you feel most beautiful and confident.

 

If you have inspiration photos, bring them, but don’t be surprised if you fall in love with something completely unexpected (it happens all the time here!).

 

Our goal is for you to walk out feeling celebrated, confident, and at peace knowing your stylist handled all the details so you could simply enjoy your YES moment.

 

Not sure where to start? Click here to book your complimentary bridal appointment.

PRICING & PURCHASING

Our designer bridal collection ranges from $1,500–$7,000+, with most brides finding their dream gown around $2,500 — right in line with the national average for a quality designer gown.

 

Each gown in our collection is structured, lined, and built with premium materials — these aren’t mass-produced online dresses. They’re intentionally selected for their craftsmanship, design, and how they make you feel.

 

✨ Looking for an incredible deal?

Twice a year, we host our famous Sample Sale, featuring gowns priced $99–$1,499 — sometimes up to 70% off!

You’ll find one-of-a-kind designer pieces that can be taken home the same day.

 

Sample Sale appointments fill fast! Click here to learn more or join the waitlist.

Yes! Most brides choose to pay in full to avoid extra fees, but we also offer a half-down + 90-day balance plan on select special-order gowns.

 

This option helps make your dream dress possible while keeping the process simple and stress-free. (Note: Payment plans are not available for sale or discounted gowns.)

 

Have questions about payment options for your favorite gown? Just ask your stylist during your appointment — we’ll walk you through what’s available for your specific dress and timeline.

After you say YES, your stylist will guide you through what’s next!

 

Here’s what to expect:

 

Special Orders: Most gowns take 5–9 months to arrive, depending on the designer.

 

Rush Options: If your wedding date is coming soon, we can explore rush shipping or show you beautiful take-home-same-day gowns from our in-store collection.

 

Alterations: Once your gown arrives, we’ll connect you with trusted local seamstresses for fittings and any custom changes you’d like to make.

 

Your stylist will keep you updated every step of the way — so you can simply celebrate this exciting chapter and look forward to your gown’s arrival!

 

✨ Need your dress fast? Ask your stylist about our same-day take-home options and rush availability when you book your appointment.

CANCELLATIONS, POLICIES, & PRESSURE

We know life happens — and we’ll never charge you a booking or cancellation fee.

 

Your experience should be joyful from start to finish, and we never want you to feel pressured or penalized for needing to reschedule.

 

If your plans change, just let us know as soon as possible so we can open your time slot for another bride on our waitlist. 💕

 

Need to make a change? Call or text our team — we’ll make it easy!

Absolutely not, and we’re really proud of that. 

 

We built Something New to be the exact opposite of the high-pressure bridal shopping experience. Here, you’ll have a stylist by your side who listens, encourages, and makes the process simple and joyful — never pushy.

 

Most brides do find their dream dress on their first visit, but that’s because our stylists are experts at helping you connect with what you truly love — not because you’re rushed into a decision.

 

We believe people deserve the joy of remarkable moments. Our role is to guide you through one of those moments with celebration, confidence, and care — not stress.

 

Trust your heart, enjoy the process, and when it feels right… we’ll celebrate your YES in a big way.

We understand that this is a big decision — and we want you to feel at peace about your purchase.

 

Because most gowns are made-to-order or sold directly from our collection, all sales are final. However, your stylist will make sure you feel 100% confident before placing your order or saying YES to your gown.

 

Our team’s goal is to help you find the one that feels perfect for you — not just today, but on your wedding day, too. 🤍

THE EXPERIENCE

Yes, absolutely — bring the people who matter most to you. 

 

Our suites comfortably seat 5–7 guests, but we’re happy to customize your space if your group is larger. Just give us a quick call ahead of time so we can prepare your suite for the perfect experience.

 

We typically recommend keeping your group intimate — too many opinions can be overwhelming — but every bride is different, and we’ll always meet you where you are. Whether you come solo or with your whole crew, your moment will be celebrated in a big way!

 

If someone special can’t attend, we’ve got you covered:

Your stylist can help you FaceTime them in, and we have WiFi, chargers, and even in-store iPads ready to make sure they don’t miss a thing.

 

Want to include them later? Ask about our “Reveal Appointment” — a special celebration where you can show your gown and accessorize with loved ones who couldn’t attend your YES moment.

Yes — and they’re incredible. 💍

 

We believe every bride deserves a memorable, joy-filled experience, which is why our standard bridal appointment is always complimentary — no booking or cancellation fees, ever.

 

If you’re looking for an elevated or exclusive experience, we also offer a few upgrade options to make your day extra special:

 

Mountain Top Bridal Appointment – 2 hours ($499)

Enjoy the entire 10,000 sq ft boutique to yourself with panoramic mountain views, unlimited seating, refreshments, a floral satin robe to keep, and custom music for your crew.

 

Upgraded Bridal Appointment – 1.5 hours ($99)

Includes a silky bridal robe to keep, a Something New Bride tumbler, and non-alcoholic bubbly to enjoy during your appointment.

 

Bridal Travel Package – Custom timing & pricing

Coming from out of town? We’ll help coordinate hotel accommodations, swag, and VIP touches to make your trip seamless and fun.

 

Reveal Appointment – 1 hour ($99)

Make picking up your gown a celebration of its own with a robe to keep, exclusive hanger, confetti cannon, and dedicated stylist support for your “dress reveal” moment.

 

Always complimentary: our standard 1.5-hour bridal appointment with your personal stylist and private suite.

 

Ready to plan your dream experience? See all appointment options here.

Yes! You’ll be paired with a personal stylist for your bridal appointment, and you can absolutely request the same stylist for future experiences — whether that’s shopping for moms, accessories, or menswear.

 

We have a large, incredible team, so if you pop in or call between visits, you may connect with a different team member — but we all work together to make sure you’re cared for every step of the way.

Most brides say YES during their first visit — but if that’s not your story, that’s okay!

 

Your stylist will help you take notes, process what you loved, and schedule a return appointment if you’d like. We also host special events throughout the year that may be the perfect next step for your journey.

 

No matter what, we’ll walk with you through the process — whether that’s in person, over the phone, or via text. We’re here to help you find the gown that feels made for you.

 

Sometimes the right dress just takes the right moment — and we’ll be ready when it’s yours.

ABOUT YOUR APPOINTMENT & WHAT TO EXPECT

Your bridal experience at Something New is all about joy, celebration, and feeling completely taken care of. 🤍

 

When you arrive, you’ll be greeted by your personal stylist, who will take time to get to know you — your story, your vision, and what makes you feel most beautiful. Together, you’ll explore our designer collection and try on 3–7 gowns that fit your style and personality.

 

Your stylist will handle every detail — clipping, fitting, styling, and helping you listen to your heart when it’s time to say YES. You’ll have 1.5 hours in your private suite surrounded by the people who matter most, with plenty of time to soak it all in.

 

✨ Our goal: to help you find “the one” and make the memory of saying YES just as unforgettable as the dress itself.

Nothing is required — just bring yourself and anyone who makes you feel loved and supported!

 

Here are a few helpful tips:

 

Hair & Makeup: Come feeling confident! You don’t need a full glam session, but a little polish helps you envision your bridal look.

 

Undergarments: Our gowns have built-in support, structure, and cups — so you can skip the bra or shapewear if you’d like.

 

Shoes: Not necessary — our pedestals will give you a perfect view of your gown’s length and silhouette.

 

Inspiration Photos: Bring any Pinterest boards or screenshots you love! Your stylist will help you interpret your vision and find your perfect match.

 

Guests: Bring the people who make you feel celebrated — and who will cheer you on when you find your YES!

 

💡 Pro Tip: Avoid heavy makeup — we want to keep our gowns picture-perfect for every bride who walks through our doors.

No worries at all! We know life gets busy. Just reach out to us as soon as possible so we can help you find a new time that works best for you (and open your original time for another bride on our waitlist).

 

There are never any cancellation or reschedule fees — ever. Your joy is our priority.

 

Need to make a change?

📲 Call or text us anytime — we’ll make it easy!

Yes! We love helping your whole family look and feel amazing for your big day.

 

We offer personalized appointments for:

👗 Mothers of the Bride & Groom — Work with our mom’s specialist to find something elegant, flattering, and photo-ready.

🎩 Menswear — Let our stylists help your groom and groomsmen coordinate effortlessly.

💃 Special Occasion & Formalwear — For galas, proms, or formal events, we’ve got you covered with beautiful, celebratory styles.

 

✨ Ask your stylist about adding these to your bridal journey — we’d love to make it a full-family celebration!

Come with an open mind and an excited heart. 💕

 

Trust your stylist — she’s here to take care of every detail so you can simply enjoy the process.

 

Don’t overbook your day — give yourself space to relax and celebrate afterward.

 

Bring people who build you up — this is your moment, and we want it to feel unforgettable.

 

✨ When you’re ready to find your dress, we’re ready to make it the best “YES” experience of your life.

 

Ready to book your appointment?